Privacy policy

Privacy Policy

Last updated: 6\11\2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from dressmagenta.com (the “Site”).

1. Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, including:

  • Web browser

  • IP address

  • Time zone

  • Cookies installed on your device

As you browse, we collect:

  • Pages or products you view

  • Websites or search terms that referred you

  • Information on how you interact with the Site

This is called “Device Information.”

We collect Device Information using:

  • Cookies – Small data files stored on your device. Learn more: www.allaboutcookies.org

  • Log Files – Track actions on the Site (e.g. IP address, browser, ISP, date/time)

  • Web Beacons / Tags / Pixels – Record browsing behavior

When you make a purchase or attempt to, we collect:

  • Name

  • Billing & shipping address

  • Payment information (e.g., credit card numbers)

  • Email address

  • Phone number

This is called “Order Information.”

“Personal Information” in this policy means both Device Information and Order Information.

2. How We Use Your Personal Information

We use Order Information to:

  • Process your payment

  • Ship your order

  • Send order confirmations/invoices

  • Communicate with you

  • Screen for risk or fraud

  • Provide promotional content (if you’ve opted in)

We use Device Information to:

  • Help detect fraud or security risks

  • Improve and optimize our Site

  • Analyze browsing patterns and marketing effectiveness

3. Marketing Communications (Email & SMS)

If you opt in to receive marketing, we may send you emails or text messages about products, promotions, and updates.

You can opt out at any time:

  • Email – Click "Unsubscribe" in any marketing email

  • SMS – Reply STOP to any text message

We use platforms such as Shopify, Klaviyo, or similar providers to manage our marketing campaigns.

4. Sharing Your Personal Information

We share your information with trusted partners to help us operate our store:

We may also share information to comply with laws, regulations, subpoenas, or to protect our rights.

5. Behavioural Advertising

We use your Personal Information to show you targeted ads or marketing.

Learn more: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of ads using:

Or visit the Digital Advertising Alliance: http://optout.aboutads.info/

6. Do Not Track

Our Site does not respond to Do Not Track signals from browsers.

7. Your Rights (EU & UK Customers)

If you are a resident of the EU or UK, you have the right to:

  • Access your personal information

  • Request correction, update, or deletion

  • Object to certain processing

We process your data to fulfill contracts (e.g., when you place an order) or pursue legitimate business interests. Your data may be transferred to Canada and the U.S.

To exercise your rights, contact us at the details below.

8. Data Retention

We keep Order Information for our records unless and until you request its deletion.

9. Minors

Our Site is not intended for children under 13. We do not knowingly collect information from children.

10. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in law or business practices.

11. Contact Us

For questions or complaints, contact us at:

📧 Email: Sales@dressmagenta.com
📍 Mail:
Magenta Boutique
3764 W Devon Ave
Lincolnwood, IL 60712
United States